FAQs about Our Content Marketing & Media Coverage Services
DA means Domain Authority and DR means Domain Rating. DA is used by MOZ and DR is used by Ahrefs, who are two leading SEO software companies. They use these rankings from 1-100 to determine the overall authority of website domains by the quality of the websites that link to them. The higher the authority of the domain linking to your site, the better it is for raising your domain authority and/or rating, which will result in higher search engine visibility for keyword searches relevant to your business.
Yes, we can. We have an extensive contact list of journalists and partners we’ve curated relationships with for several years now. Depending your business goals and budget available to achieve them, we can customize a plan to help you achieve generating Tier-1 media placements for your brand.
It depends on the results you’re looking for. We can guarantee getting your brand featured and/or mentioned in the media on quality news, magazine, and blog sites, along with PR in tier-1 publications. Within a few days to a few weeks, you should see a good increase in search engine rankings, organic traffic, along with referral traffic from social media, and websites you were featured on. Also, by sharing the articles covering your brand on your social media profiles and website, this will help build more credibility and social proof around your brand, which will help increase website conversions as well. All-in-all, there are several touch points we can help move the needle on and they can all move it pretty quickly.
Yes. In the event we fail to deliver, we’ll refund all or a portion of what is missing. Or, we can credit you and deliver at a later time. To date, we’ve never had a deliverability issue with our services and do not expect to unless there is a major act of God event that impedes our services.
Focus on quality first and foremost. However, you should shoot to have content around 500 words or more. If it is educational content in a listicle format, then longer form content is always good. Typically, top ranking web pages have over 2000 word counts. Yet, don’t just write fluffy content for the sake of word counts. It’s best to focus on providing valuable information, insights, and more to the end user.
Yes, you can. We can customize a plan to only target DA 50+ websites if you prefer. They can be general news, industry-related business sites and blogs with good traffic and other metrics that will benefit your SEO results too.
We can help cover a variety of topics for a variety of industries. Whether your brand is B2B or DTC, it’s all good. Our team has over 20 years of experience working inside of and as agency partners for startups, SMBs, and public companies. We just need to know a little more about you, your value to others, who you want to target, and main topics you want to be best known for. We’ll do our research and turn around high-quality, engaging content that will get you noticed and drive tangible results.
For national brands in competitive markets against big brand incumbents and/or if your brand has A LOT of locations and content, the larger the budget you can allocate, the better it will be for generating more coverage about you on a national level. Our goal is not to just compete, but to help our clients own their categories. It will take some time, but we can generate some serious short-term wins, yet over the course of 6-12 months, we can scale up to exceptional outcomes that generate 3x to 300x returns with a much faster payback period.
Everyone. From local SMBs, startups, enterprise growth companies, and public ones too. We’re mainly interested in working with good people and good companies that offer great value to their customers and the world. From the up & comers to trailblazers – that’s who we prefer to work with the most and help them get their story out there across many outlets.
Because of an immense focus on quality. We have spent years building and fostering relationships with writers and media partners who we can count on. Having over 20 years of progressive experience in everything digital marketing, psychology, research, and neuroscience – we use an intensely research & data-driven approach and process to creating high-quality content that people are most interested in. The content we generate is very shareable and SEO-rich too. It will help get user attention, increase engagement, desired behaviors, and your keyword rankings, while increasing brand visibility and inbound traffic at scale. In turn, you’ll generate more business leads and/or web sales too. The longer we work together, the larger the compounding growth effects we can generate to your business’ bottom line.
Results like no other. We’ve been at it for over 20 years. From working in boutique agencies to large bloated global agencies, to working inside of startups and as an agency partner for startups, SMBs, and public entities. We’ve seen almost everything. What works, what doesn’t, and why nearly all other agencies fail to beat our results. We’re far more nimble and resourceful and apply far greater winning strategies across several channels and touch points that drive massive growth. 3x to 300x+ growth is not unrealistic. We’ve helped generate 7 to 8 figures in revenue with 8 to 9 figures in pipeline for many brands within a 3 to 18 months of execution.
We help build more social proof, credibility, and trust around your brand. In today’s world, it’s just not enough to claim “We’re #1 for this or that” – it’s self-serving statements. At Headliners Media, we’ll help your brand get headlines, mentions, and recommendations in tier-1, tier-2 news sites & blogs, along with additional promotion in social media and/or the press too. Adding the media coverage to your website and sharing the articles on your social media profiles will help you quickly increase your authority and with that, more conversions. Whether you want more business leads, demos, newsletter or event sign ups, web sales, or walk-ins. We can help a lot here.
No. But, we can help with outreach and getting your brand mentioned in previously published articles with a link to your website, helpful article, product or service page too. However, we mainly generate new, engaging content with a link or two to your homepage and/or a blog post, product or service page. If you already have content writers and can provide high-quality, unique content, we’ll review it, optimize it where needed, and help get it placed with 1 to 1000s of publishing partners within days to weeks of time.
Massively. Our team is comprised mainly of elite SEO growth hackers that have generated over $1 Billion in revenue online and $4 Billion+ in pipeline for many startups, SMBs, and enterprise growth companies. By combining great content with SEO, media coverage, press, and organic social media promotion – we often drive great results within days to a few weeks of executing our content marketing services.
Whatever you prefer. We can generate high-quality placements on general news & magazine sites and/or target industry-related online magazines and blogs too.