1. Initial Review & Consultation: We intend to gather more detailed information about your goals, objectives, target audience, and any specific challenges or opportunities you want to address through content, SEO, social media, press, and media coverage.

2. Pick a Plan: Based on the information gathered during the initial consultation, we can choose the best plan with recommended strategies, tactics, and services to best meet your objectives. The plan will include details such as scope of work, deliverables, timelines, cost, and progress reports.

3. Discovery & Research: Once a plan is chosen and an agreement is in place, our team will conduct more in-depth research to gain a deeper understanding of your industry, competitors, target audience, and media landscape. This research helps to identify opportunities and develop effective digital growth strategies that will positively affect brand visibility, engagement, SEO results, referral traffic, and conversions.

4. Goal Setting: We will work closely with you to establish clear and measurable goals and objectives for headliners growth marketing campaign(s). These goals will serve as benchmarks to evaluate the success of our collaborative efforts and guide our activities moving forward together.

5. Strategy Development: Based on the research findings and established goals, we will develop a comprehensive growth strategy. This strategy will outline the key messages, type of content, target media outlets, communication channels, and several other tactics that will be used to reach your target audience and achieve the desired business outcomes.

6. Tactical Planning: With our growth strategy in place, our team will develop a tactical plan that specifies the specific activities and ongoing initiatives to be executed. This plan may include content creation, media relations, blogger outreach, SEO, social media promotion, influencer partnerships, and more.

7. Team Assignment: Once the tactical plan is finalized, we assign team members to work on growing your brand online. Based on the plan, the team typically includes an account manager, PR strategist(s), media relations specialists, content creators, social media marketers, an SEO expert, and other relevant specialists based on your specific needs and the plan.

8. Kick-off: If required, we can run a quick meeting with you to review the growth strategy plan, establish communication protocols, and to align expectations, answer any questions, and ensure everyone is ready. Or we can go straight to executing.

9. Execution & Reporting: Once ready to roll, we’ll begin executing the agreed-upon tactics outlined in the tactical plan. This may involve media outreach, content creation and distribution, monitoring media coverage, SEO, social media promotion, and more. Throughout the campaign, we will provide updates and progress reports, demonstrating the achieved results and discussing any necessary adjustments.

10. Evaluation & Optimization: As the growth marketing campaign progresses, we will continually monitor and evaluate the effectiveness of the strategies and tactics. By analyzing key performance indicators (KPIs) and metrics together, we can identify areas of success and areas that may require optimization. Adjustments are made as needed to maximize the impact and ensure your long-term goals are being met.

Throughout the onboarding process, clear and consistent communication between you and our team is crucial to building a strong working relationship and working to achieve exceptional new business outcomes that move your business forward in your market(s).